Marketing 101: Marketing Track In North America

Char at Sportsgirlsplay.com shared this priceless commercial on parenting and hockey from USA Hockey that is currently playing on the airwaves. Track and field needs to borrow a page from the hockey marketing efforts.

The one universal consensus among all track fans is that the marketing and promotion of the sport must improve.

I hope that the track federation is taking notes on how to elevate the sport in the country.

Click here to watch the USA Hockey commercial.

By Jay Hicks, a.k.a. Track Evangelist.