Thursday, May 1, 2008

New Balance LOVE / Hate Commercials

Women will LOVE this commercial!

This is new territory for the Boston-based cult running shoe company. New Balance is the runner’s shoe. Traditionally, New Balance has left big ads and big name athletes to Nike and Adidas and focused on low-key marketing. But that was then, and this is now. New Balance is embarking on a big ad campaign to expand their brand. Way to go New Balance!

Click here to watch the New Balance Commercial.

Click here to watch the New Balance Commercial.

By Jay Hicks, a.k.a. Track Evangelist.

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